Goal #1: Actively advance the mission of AAUW

• Have at least one AAUW mission-based program per quarter
• Fundraise for AAUW Funds, with an emphasis on the One AAUW Campaign, averaging at least $25/member in overall donations.

Goal  #2:  Grow, engage and actively promote retention of online branch membership.

• 10% membership growth (from 62 to at least 68 members and a retention rate of 90% of new members
• Survey membership early in the year to determine communications and participation preferences
• Keep blog active with multiple authors by creating a calendar of posting assignments
• Encourage members’ participation in branch programs and projects (e.g. Speech trek), and AAUW Action Alerts
• Provide monthly newsletter to keep members informed and engaged
• Increase the branch presence on social media platforms

Online Branch Goals 2014-2015

1.  Philanthropy:  Average $25/member overall donations to AAUW Funds, including supporting National Conference for College Women Student Leaders (NCCWSL) scholarships.

2.  Membership:  Increase membership 10% (from 54 to 60).

3.  Program:  At least one AAUW mission-based program per quarter.

Online Branch Goals 2012-2013

Goal #1 Actively advance AAUW mission

• Use branch blog to educate members and the public about AAUW issues, encouraging board member: to post timely and frequent articles per month.
  • All board members become authorized authors on the blog and post at least once a month. At large members are encouraged to do the same.
• Fundraise for AAUW programs by using the blog and the email list to raise funds during October and to keep members informed of the use of AAUW Funds during the year.

Goal #2  Grow membership and increase engagement of current members

• Work on outreach strategies using Facebook, website and other social networks to recruit people new to AAUW.
• Encourage active recruitment of new members, by current members, inside and outside of California.
  • Distribute business cards to our members with AAUW mission and branch web address to use for recruitment.
  • Recruitment push for new members in the Spring.
• Keep members engaged in AAUW’s mission through program email list participation and blog articles.
  • Offer at least four branch program discussions on the program email list.
• Encourage all branch members to stay actively connected to AAUW (national/state) and to each other in the branch by subscribing to AAUW Action Alerts, subscribing to the state website blog, subscribing to the branch blog (RSS feed or email notification), and joining the Online Branch Facebook Group.

Online Branch Goals 2011-2012

Goal #1 Actively advance AAUW mission

• • Use branch blog to educate members and the public about AAUW issues, encouraging board members: to post timely and frequent articles per month.
    • All board members become authorized authors on the blog and post at least once a month. At large members are encouraged to do the same.
  • Fund-raise for AAUW programs by using the blog and the email list to raise funds during October and to keep members informed of the use of AAUW Funds during the year.

Goal #2  Grow membership and increase engagement of current members 

• • Work on outreach strategies using Facebook and other social networks to recruit people new to AAUW.
  • Encourage active recruitment of new members, by current members, inside and outside of California.
  • Keep members engaged in AAUW’s mission through program email list participation and blog articles.
    • Offer at least four branch program discussions on the program email list.
  • Encourage all branch members to stay actively connected to AAUW (national/state) and to each other in the branch by subscribing to AAUW Action Alerts, subscribing to the state website blog, subscribing to the branch blog (RSS feed or email notification), and joining the Online Branch Facebook Group.

Goal #3 Enhance /improve branch operation

• • Review branch bylaws and policies.
    • Discuss and decide if current board structure (which we adopted 2 years ago) is working well or needs to be adapted.
    • Present any bylaws amendments to branch members for a vote of approval no later than January.
    • Redefine Tech Chair job description and responsibilities to limit term, provide smooth transition and allow co-chairs.
  • Evaluate best options for handling dues no later than December and decide whether to continue using MPP.
  • Evaluate best ways to communicate with branch and community ie: Facebook options

Online Branch Goals 2010-2011

Goal #1 Actively advance AAUW mission – approved by the board July 25, 2010

• • Use branch blog to educate members and the public about AAUW issues, encouraging Board members and other members to contribute timely articles on mission related topics to the blog.
  • Increase use of the blog by 50% as measured by survey comparisons of 2010 and 2011.
  • Offer at least four branch program discussions on the program email list.
  • Fund-raise for AAUW programs by using the blog and the email list to raise funds during October and to keep members informed of the use of AAUW Funds during the year.
  • Encourage members to actively participate in state and national programs by subscribing to California and National Action Alerts , AAUW  Washington Update, and the branch blog RSS Feed.

Goal #2 Grow membership – approved by the board July 25, 2010

• • Work on outreach strategies using Facebook and other social networks to recruit people new to AAUW.
  • Encourage members to actively recruit new members inside and outside of California.

Online Branch Goals 2009-2010

Mission:  AAUW advances equity for women and girls through advocacy, education, philanthropy and research.

Goal #1:  Actively advance AAUW mission
Objectives to achieve that goal:

• • Use branch blog to educate members and the public about AAUW issues, posting timely articles at least 3-4 times per month (Responsibility:  Program Co-Chairs)

Action Plan:  All board members are authorized authors on the blog (as of August 2009) and program co-chairs will recruit other interested branch members in September to also write articles for the blog throughout the year. Ask each author to write at least 4 articles during the year on an AAUW-mission related topic.

• • Offer at least 4 branch program discussions on the program email list (Responsibility:  Program Co-Chairs)
  • Fundraise for AAUW programs

Action Plan:

• • • • Advertise and solicit funds for CA state programs, Tech Trek and Speech Trek, twice during the year, in summer and again in late winter/spring, using the blog and following up with branch email list messages. (Responsibility:  President)
      • Use the branch blog throughout the year to keep branch members informed about the work of AAUW funds (formerly known as Educational Foundation), and use the branch blog and the branch email list to conduct a fundraising campaign for those funds in October.  (Responsibility:  AAUW Funds [EF/LAF] Chair)

Goal #2:  Grow membership
Objectives to achieve that goal:

• • Create a membership committee to work as a team.  (Responsibility:  Membership Chair)

Action Plan:

• • • • Contact lapsed members to encourage renewals and compile feedback on reasons for non-renewals to assist future planning of branch operations and programs.
      • Get the state members-at-large (MAL) list and send a recruitment email to that list by late September.
      • Work on outreach strategies using Facebook and other social networks to recruit people new to AAUW.
      • Create interest groups with more opportunities for members to interact.

• • Strengthen branch communications to make membership more meaningful.

Action Plan:

• • • • Establish a Tech Committee (per Branch Policy 11.7) in September to evaluate the branch website and enact improvements by December.  (Responsibility:  Tech Chair)
      • Send a monthly newsletter on the branch email list to follow up on blog postings, inform members of branch activities, and welcome new members.  (Responsibility:  President)
      • Using the welcome message for new members and periodically repeating the information in the monthly newsletters, encourage all branch members to stay actively connected to AAUW (state/national) and to each other in the branch by subscribing to AAUW Action Alerts, subscribing to state website blog, subscribing to branch blog RSS feed, and joining Facebook.  (Responsibility:  President).
      • In the early Spring, evaluate the feedback from members and non-renewals (see #1-a above) to assess branch programs and operations and make recommendations for any changes for 2010-2011.  (Responsibility:  President).

Goals for the 2006-2007 year, set by the board by consensus July 2006:

• • Reach out to prospective members, especially women in the workplace whose needs are not filled by traditional branch membership.
  • Promote networking among members.
  • Keep members and prospective members informed and educated about AAUW priority issues.
  • Focus on public policy advocacy
  • Support the Educational Foundation and Legal Advocacy Fund through up-to-date information on conferences and publications.

Goals for the 2005-2006 year, set by the board by consensus in July 2005:

• • Reach out to prospective members, especially women who are not yet AAUW members.
  • Promote networking amongst members (create a more searchable membership database; plan social gatherings at AAUW-CA convention; and, possible regional meetings).
  • Have at least one action project relating to AAUW’s mission.
  • Actively use the branch email list to introduce AAUW topics of discussion — a new topic each month.
  • Explore the possibilities of offering electronic/web hosting information and support services, possibly for a fee as a branch and/or EF/LAF fundraiser.